Legends in Marketing Jagdish N. Sheth Volume 3: Visioning the Future

Set Introduction Volume Introduction Visions of the Future Consumer Behavior in the Future (with Rajendra S Sisodia) Emerging Trends in Retail Industry Marketing Megatrends The Future of Advertising in the Information Age Search for Tomorrow Critique of the Marketing Discipline Revisiting Marketing's Lawlike Generalizations (with Rajendra S Sisodia) The Future of Marketing (with Rajendra S Sisodia) Does Marketing Need Reform? (with Rajendra S Sisodia) How to Reform Marketing (with Rajendra S Sisodia) A Dangerous Divergence: Marketing and society (with Rajendra S Sisodia) Demographics, Outsourcing, and Customer Centric Marketing Demographics in Consumer Behavior Outsourcing Comes Home The Antecedents and Consequences of Customer Centric Marketing (with Rajendra S Sisodia and Arun Sharma) Perspectives of Other Scholars Jagdish N Sheth: Torchbearer for ethical marketing Jagdish N Sheth: Contributions to marketing scholarship Jagdish N Sheth: Comments on his work in this volume Balaji Krishnan interviews Jagdish N Sheth We Are Not God Marketers of Our Own Research About the Editors and Contributors