Life Style Marketing
Material type:
FilmPublication details: New Delhi IGNOU - Indira Gandhi National Open University 2001-02Description: 1 VCDSubject(s): DDC classification: - 658.84 MCP00234 IGN
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
CD/DVD
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NIMA Knowledge Centre | Reference | 658.84 MCP00234 IGN (Browse shelf(Opens below)) | Not For Loan | MCP00234 | |||
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CD/DVD
|
NIMA Knowledge Centre | Reference | 658.84 MCP00234 IGN (Browse shelf(Opens below)) | Not For Loan | MCP00234-1 |
Total holds: 0
Duration: 38:08 Minutes
This Programme discusses the application of psychographics as a segementation tool in marketing. The development of life style marketing have also been discussed.
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