Branding and Product Design: An Integrated Perspective

By:

Hestad, Monika

Material type: Text

TextPublication details: 2013 Gower Publishing Limited EnglandDescription: 166pISBN:

9781409446262

Subject(s):

DDC classification:

658.827 HES

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Holdings
Item type	Current library	Item location	Collection	Call number	Status	Date due	Barcode	Item holds
Book	NIMA Knowledge Centre	6th Floor Reading Zone	General	658.827 HES (Browse shelf(Opens below))	Available		M0030362

Total holds: 0

Cover; Contents; List of Figures; List of Tables; About the Author; Acknowledgements; Introduction; 1 Strategy: The Brand and the Product; 2 History: Value - centredness in Branding and Design; 3 Products: Performing Brand Stories; 4 Context: A Dynamic Learning Process; 5 Planning: Preparing for the Use of Design Knowledge; 6 Research: Informing the Design Process; 7 Innovation: Balancing Coherence and Change; Epilogue; References; Index.

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