Big Data and Business Analytics

Big Data and Business Analytics - Boca Raton CRC Press 2015 - 282p

ch. 1 Architecting the Enterprise via Big Data Analytics /​ David Belanger
ch. 2 Jack and the Big Data Beanstalk: Capitalizing on a Growing Marketing Opportunity /​ Jie Cheng
ch. 3 Frontiers of Big Data Business Analytics: Patterns and Cases in Online Marketing /​ Daqing Zhao
ch. 4 The Intrinsic Value of Data /​ Omer Trajman
ch. 5 Finding Big Value in Big Data: Unlocking the Power of High-Performance Analytics /​ Udo Sglavo
ch. 6 Competitors, Intelligence, and Big Data /​ Helen N. Rothberg
ch. 7 Saving Lives with Big Data: Unlocking the Hidden Potential in Electronic Health Records /​ Jeni Fan
ch. 8 Innovation Patterns and Big Data /​ Diego Klabjan
ch. 9 Big Data at the U.S. Department of Transportation /​ Daniel Pitton
ch. 10 Putting Big Data at the Heart of the Decision-Making Process /​ Ian Thomas
ch. 11 Extracting Useful Information from Multivariate Temporal Data /​ Artur Dubrawski
Contents note continued
ch. 12 Large-Scale Time-Series Forecasting /​ Eric Tassone
ch. 13 Using Big Data and Analytics to Unlock Generosity /​ Mike Bugembe
ch. 14 The Use of Big Data in Healthcare /​ Charles Thompson
ch. 15 Big Data: Structured and Unstructured /​ John F. Sowa

9781466565784


Business Intelligence
Decision Making - Statistical Methods
Data Mining

658.472 / BIG
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