Principles of Retailing
Fernie, John
Principles of Retailing - 2nd ed - London Routledge 2015 - 349p
1. The Retail Environment
2. Theories of Retail Change
3. Strategic Retail Marketing 1: The Strategic Planning Process
4. Strategic Retail Marketing 2: Market Segmentation and the Service Marketing Mix
5. Internationalisation of Retailing
6. Electronic Commerce and Retailing
7. Product Management
8. Offshore Sourcing and Corporate Social Responsibility (CSR)
9. Retail Logistics
10. Adding Value through Customer Service
11. Visual Merchandising and Retail Selling
12. Retail Security
9781138791954
Retail Trade - Management
658.87 / FER
Principles of Retailing - 2nd ed - London Routledge 2015 - 349p
1. The Retail Environment
2. Theories of Retail Change
3. Strategic Retail Marketing 1: The Strategic Planning Process
4. Strategic Retail Marketing 2: Market Segmentation and the Service Marketing Mix
5. Internationalisation of Retailing
6. Electronic Commerce and Retailing
7. Product Management
8. Offshore Sourcing and Corporate Social Responsibility (CSR)
9. Retail Logistics
10. Adding Value through Customer Service
11. Visual Merchandising and Retail Selling
12. Retail Security
9781138791954
Retail Trade - Management
658.87 / FER