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Brand Resilience: Managing Risk and Recovery in a High-Speed World

Copulsky, Jonathan R.

Brand Resilience: Managing Risk and Recovery in a High-Speed World - New York Palgrave Macmillan 2011 - 244p

ISBN: 9780230392182

Subjects--Personal Names:
Branding - Success in Business

Dewey Class. No.: 658.872 / COP

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