Crafting Strategy: Embodied Metaphors in Practice
Heracleous, Loizos
Crafting Strategy: Embodied Metaphors in Practice - Cambridge Cambridge University Press 2011 - 237p
Preface
Vignette A. BASF
1. Strategizing out of the box
Vignette B. UNICEF
2. Metaphor and embodied realism
3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
Vignette C. Voltigo (Fribourg)
4. Crafting strategy as a practice of embodied recursive enactment
5. Play, analogical reasoning and dialogue in the crafting of strategy
Vignette D. Hephata
6. Understanding organizations through embodied metaphors
7. Sensemaking through embodied metaphors in organization development
Vignette E. Privatbank
8. Strategy as a crafting practice
Vignette F. Worldvision New Zealand
9. The process of strategizing through crafting embodied metaphors
Glossary
Index
9780521116558
Metaphor - Social Aspects
Strategic Planning
658.4092 / HER
Crafting Strategy: Embodied Metaphors in Practice - Cambridge Cambridge University Press 2011 - 237p
Preface
Vignette A. BASF
1. Strategizing out of the box
Vignette B. UNICEF
2. Metaphor and embodied realism
3. Analyzing embodied metaphors as an interpretive, hermeneutic endeavour
Vignette C. Voltigo (Fribourg)
4. Crafting strategy as a practice of embodied recursive enactment
5. Play, analogical reasoning and dialogue in the crafting of strategy
Vignette D. Hephata
6. Understanding organizations through embodied metaphors
7. Sensemaking through embodied metaphors in organization development
Vignette E. Privatbank
8. Strategy as a crafting practice
Vignette F. Worldvision New Zealand
9. The process of strategizing through crafting embodied metaphors
Glossary
Index
9780521116558
Metaphor - Social Aspects
Strategic Planning
658.4092 / HER