The Management of Luxury: A Practitioner’s Handbook
Berghaus, Benjamin
The Management of Luxury: A Practitioner’s Handbook - London Kogan Page Limited 2014 - 448p
Part I: The Luxury Market
1. The Market and Business of Luxury: An Introduction / Günter Müller-Stewens and Benjamin Berghaus
2. Classifying Luxury and Prodigality / Michael Jäckel
3. Exploring Luxury Consumer Behaviour / Prokopsis Theodoridis and Sofia Vassou
4. Identity-based Luxury Brand Management / Klaus Heine, Michel Phan and Vera Waldschmidt
Part II: Luxury Brand Strategy
5. Public Luxury Representatives / Michael Breazeale, Christopher R Long and Daniela Ott
6. Curating the Creative Genius in Luxury Firms / Charles Aaron Lawry and Sabrina Helm
7. Arts Meet Luxury Brands / Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner
8. Luxury as Societal Mentor / George Panigyrakis and Eirini Koronaki
9. Preserving Luxury Exclusivity Through Art / Claude Chailan and Ivan Valek
10. Brand Charismatic Legitimacy and Marketing of Adoration / Delphine Dion and Eric Arnould
11. Digital Media in Monobrand Stores / Marcus Schögel and Timo Tischer
Part III: Luxury Business Strategy
12. Gravity Shift from West to East / Philip Beil, Fabian Sommerrock and Alexander Gaus
13. The Chinese Market: Entry Modes / Rui Wang, Kaibin He and Yue Wen
14. Entering the Chinese Market / Rui Wang, Kaibin He and Yue Wen
15. Managing Brand Extensions in the Luxury Industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski
16. Luxury Brands Enter the Online Market / Elisa Arrigo
17. Competing as a Luxury SME / France Riguelle and Didier Van Caillie
18. Insisting on Luxury to Survive / Michael Reinhold and Emil Annen
19. Managing Price Fluctuations of Raw Materials Through Innovation / Anne-Flore Maman and Camille Depigny
20. The Counterfeit Timer© / Anne-Flore Maman
21. Acting on Luxury Counterfeiting / Ludovica Cesareo and Alberto Pastore
22. Luxury Brands as Employers / Verena Batt and Benjamin Berghaus
23. The Impact of Luxury Brands on Employees / Benjamin Berghaus and Sven Reinecke
Part IV: Luxury Responsibility
24. Heritage of Luxury and Responsibility / Duane Windsor
25. Luxury Organizations and Responsibility: A Toolbox / Farah Montesa and René Rohrbeck
26. Luxury Organizations and Social Responsibility: A Case Study / David S Waller and Anurag G Hingorani
9780749471668
Luxuries - Marketing
658.8 / BER
The Management of Luxury: A Practitioner’s Handbook - London Kogan Page Limited 2014 - 448p
Part I: The Luxury Market
1. The Market and Business of Luxury: An Introduction / Günter Müller-Stewens and Benjamin Berghaus
2. Classifying Luxury and Prodigality / Michael Jäckel
3. Exploring Luxury Consumer Behaviour / Prokopsis Theodoridis and Sofia Vassou
4. Identity-based Luxury Brand Management / Klaus Heine, Michel Phan and Vera Waldschmidt
Part II: Luxury Brand Strategy
5. Public Luxury Representatives / Michael Breazeale, Christopher R Long and Daniela Ott
6. Curating the Creative Genius in Luxury Firms / Charles Aaron Lawry and Sabrina Helm
7. Arts Meet Luxury Brands / Carsten Baumgarth, Nicole Lohrisch and Olga Louisa Kastner
8. Luxury as Societal Mentor / George Panigyrakis and Eirini Koronaki
9. Preserving Luxury Exclusivity Through Art / Claude Chailan and Ivan Valek
10. Brand Charismatic Legitimacy and Marketing of Adoration / Delphine Dion and Eric Arnould
11. Digital Media in Monobrand Stores / Marcus Schögel and Timo Tischer
Part III: Luxury Business Strategy
12. Gravity Shift from West to East / Philip Beil, Fabian Sommerrock and Alexander Gaus
13. The Chinese Market: Entry Modes / Rui Wang, Kaibin He and Yue Wen
14. Entering the Chinese Market / Rui Wang, Kaibin He and Yue Wen
15. Managing Brand Extensions in the Luxury Industry / Klaus-Peter Wiedmann, Christiane Klarmann, Nadine Hennigs, Stefan Behrens and Alexander Stigelski
16. Luxury Brands Enter the Online Market / Elisa Arrigo
17. Competing as a Luxury SME / France Riguelle and Didier Van Caillie
18. Insisting on Luxury to Survive / Michael Reinhold and Emil Annen
19. Managing Price Fluctuations of Raw Materials Through Innovation / Anne-Flore Maman and Camille Depigny
20. The Counterfeit Timer© / Anne-Flore Maman
21. Acting on Luxury Counterfeiting / Ludovica Cesareo and Alberto Pastore
22. Luxury Brands as Employers / Verena Batt and Benjamin Berghaus
23. The Impact of Luxury Brands on Employees / Benjamin Berghaus and Sven Reinecke
Part IV: Luxury Responsibility
24. Heritage of Luxury and Responsibility / Duane Windsor
25. Luxury Organizations and Responsibility: A Toolbox / Farah Montesa and René Rohrbeck
26. Luxury Organizations and Social Responsibility: A Case Study / David S Waller and Anurag G Hingorani
9780749471668
Luxuries - Marketing
658.8 / BER