Entrepreneurship for the Creative and Cultural Industries
Kolb, Bonita M.
Entrepreneurship for the Creative and Cultural Industries - London Routledge 2015 - 228p - Mastering Management in the Creative and Cultural Industries .
1 Finding your entrepreneurial inspiration
1.Art, culture and entrepreneurship
2.Making the dream a reality
3.Researching competitors and customers
pt. 2 Creating your entrepreneurial business
4.Analyzing the product and its benefits
5.Targeting the right customer
6.Mastering the numbers
7.Distributing your product
8.Promoting the creative product
9.Building social media relationships
pt. 3 Growing your business to the next level
10.Financial concepts for success
11.Expanding the business
12.Legal and management issues for growth.
9781138019546
Arts - Economic Aspects - Cultural Industries - Management.
658.022 / KOL
Entrepreneurship for the Creative and Cultural Industries - London Routledge 2015 - 228p - Mastering Management in the Creative and Cultural Industries .
1 Finding your entrepreneurial inspiration
1.Art, culture and entrepreneurship
2.Making the dream a reality
3.Researching competitors and customers
pt. 2 Creating your entrepreneurial business
4.Analyzing the product and its benefits
5.Targeting the right customer
6.Mastering the numbers
7.Distributing your product
8.Promoting the creative product
9.Building social media relationships
pt. 3 Growing your business to the next level
10.Financial concepts for success
11.Expanding the business
12.Legal and management issues for growth.
9781138019546
Arts - Economic Aspects - Cultural Industries - Management.
658.022 / KOL