Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight
Strong, Colin
Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight - New Delhi Kogan Page Limited 2015 - 212p
1. This Changes Everything
Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma
Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas
Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox
9780749472115
Business Strategy - Marketing - Data processing
658.8340 / STR
Humanizing Big Data: Marketing at the Meeting of Data, Social Science and Consumer Insight - New Delhi Kogan Page Limited 2015 - 212p
1. This Changes Everything
Part I: Current Thinking
2. Is There a View From Nowhere?
3. Choose Your Weapons
4. Perils and Pitfalls
5. The Power of Prediction
6. The Advertisers’ Dilemma
Part II: Smart Thinking
7. Reading Minds
8. The Ties That Bind
9. Culture Shift
10. Bright Ideas
Part III: Consumer Thinking
11. Off Limits?
12. Getting Personal
13. Privacy Paradox
9780749472115
Business Strategy - Marketing - Data processing
658.8340 / STR