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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation

Sarin, Sharad

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation - 2nd ed - New Delhi Sage Publications 2016 - 301p

ISBN: 9789351505518

Subjects--Personal Names:
Brand Name Products - India - Management.

Dewey Class. No.: 658.827 / SAR

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