Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy
Wang, R. Ray
Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy - Boston Harvard Business Review Press 2015 - 191p
1. Keeping the Brand Promise
2. Being True to Yourself
Business Model Transformation
3. Data Exhaust
How Contextual Relationships Drive Relevancy and Engagement
4. Being Fox News
Why Trust and Transparency Enable Authenticity
5. A Glimpse into the Future
Building an Intention-Driven Mind-Set
6. Networked Economies
Enabling Co-Innovation and Co-Creation in a P2P World
7. Living and Working in an Era of Digital Business
9781422142011
Business Enterprises - Technological Innovations
Electronic Commerce
658.872 / WAN
Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy - Boston Harvard Business Review Press 2015 - 191p
1. Keeping the Brand Promise
2. Being True to Yourself
Business Model Transformation
3. Data Exhaust
How Contextual Relationships Drive Relevancy and Engagement
4. Being Fox News
Why Trust and Transparency Enable Authenticity
5. A Glimpse into the Future
Building an Intention-Driven Mind-Set
6. Networked Economies
Enabling Co-Innovation and Co-Creation in a P2P World
7. Living and Working in an Era of Digital Business
9781422142011
Business Enterprises - Technological Innovations
Electronic Commerce
658.872 / WAN