Understanding Communication Research Methods: A Theoretical and Practical Approach
Croucher, Stephen M.
Understanding Communication Research Methods: A Theoretical and Practical Approach - New York Routledge 2015 - 360p
1.Introduction
2.Research Ethics
3.The Social Scientific Paradigm
4.The Interpretive Paradigm
5.The Critical Paradigm
6.Literature Review
pt. II Research Design
7.Data
8.Evaluating Research: Warrants
9.Hypothesis and Research Questions
pt. III Research Methods
10.Ethnography
11.Interviewing
12.Focus Groups
13.Qualitative Data Analysis
14.Content Analysis
15.Surveys
16.Descriptive Statistics
17.Inferential Statistics
18.Experimental Design
19.Rhetorical Criticism
20.The Process of Critique.
9780415833110
Communication - Research - Methodology
302.20721 / CRO
Understanding Communication Research Methods: A Theoretical and Practical Approach - New York Routledge 2015 - 360p
1.Introduction
2.Research Ethics
3.The Social Scientific Paradigm
4.The Interpretive Paradigm
5.The Critical Paradigm
6.Literature Review
pt. II Research Design
7.Data
8.Evaluating Research: Warrants
9.Hypothesis and Research Questions
pt. III Research Methods
10.Ethnography
11.Interviewing
12.Focus Groups
13.Qualitative Data Analysis
14.Content Analysis
15.Surveys
16.Descriptive Statistics
17.Inferential Statistics
18.Experimental Design
19.Rhetorical Criticism
20.The Process of Critique.
9780415833110
Communication - Research - Methodology
302.20721 / CRO