Modern Competitive Strategy
Walker, Gordon
Modern Competitive Strategy - 2nd ed - New Delhi Tata McGraw-Hill Publishing Company Limited 2008 - 346p
Introduction
1. What is Strategy?
Building Competitive Advantage
2. Building Competitive Advantage
3. Industry Analysis
4. Competing Over Time: Industry and Firm Evolution
5. Strategy Execution
Managing the Boundaries of the Firm
6. Vertical Integration and Outsourcing
7. Partnering Expanding the Scope of the Firm
8. Competing in Global Markets
9. New Business Development
10. Managing the Multibusiness Firm Governing the Firm
11. Corporate Governance
12. Strategic Planning and Decision Making.
9780070668201
Strategic Planning
Industrial Management.
658.4012 / WAL
Modern Competitive Strategy - 2nd ed - New Delhi Tata McGraw-Hill Publishing Company Limited 2008 - 346p
Introduction
1. What is Strategy?
Building Competitive Advantage
2. Building Competitive Advantage
3. Industry Analysis
4. Competing Over Time: Industry and Firm Evolution
5. Strategy Execution
Managing the Boundaries of the Firm
6. Vertical Integration and Outsourcing
7. Partnering Expanding the Scope of the Firm
8. Competing in Global Markets
9. New Business Development
10. Managing the Multibusiness Firm Governing the Firm
11. Corporate Governance
12. Strategic Planning and Decision Making.
9780070668201
Strategic Planning
Industrial Management.
658.4012 / WAL