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Market Based Management: Strategies for Growing Customer Value and Profitability

Best, Roger J.

Market Based Management: Strategies for Growing Customer Value and Profitability - 5th ed - New Delhi Pearson Prentice Hall 2009 - 545p

ISBN: 9788131725207

Subjects--Personal Names:
Marketing Management

Dewey Class. No.: 658.8 / BES

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