Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management
Rangan, V. Kasturi
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management - Boston Harvard Business Review Press 2006 - 289p
1. The promise of channel stewardship
2. Mapping an industry
3. Building and editing the channel value chain I: the key principles
4. Building and editing the value chain II: a framework for getting started
5. Aligning and influencing the channel value chain I: the concept of power
6. Aligning and influencing the channel value chain II: focusing on performance
7. Stewardship in action I: supplier case studies
8. Stewardship in action II: the intermediary's perspective
9. Stewarding multiple channels
10. The challenges and opportunities of the Internet as a channel
11. Integrating the Internet into the multiple-channel solution
12. Strategy and implementation of channel stewardship
9781591397663
Business Logistics
Marketing Channel
Physical Distribution of Good
Strategic Marketing
658.87 / RAN
Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management - Boston Harvard Business Review Press 2006 - 289p
1. The promise of channel stewardship
2. Mapping an industry
3. Building and editing the channel value chain I: the key principles
4. Building and editing the value chain II: a framework for getting started
5. Aligning and influencing the channel value chain I: the concept of power
6. Aligning and influencing the channel value chain II: focusing on performance
7. Stewardship in action I: supplier case studies
8. Stewardship in action II: the intermediary's perspective
9. Stewarding multiple channels
10. The challenges and opportunities of the Internet as a channel
11. Integrating the Internet into the multiple-channel solution
12. Strategy and implementation of channel stewardship
9781591397663
Business Logistics
Marketing Channel
Physical Distribution of Good
Strategic Marketing
658.87 / RAN