Social Media Marketing: The Next Generation of Business Engagement

Evans, Dave

Social Media Marketing: The Next Generation of Business Engagement - New Delhi Wiley India Pvt. Ltd. 2010 - 388p

Part I: Social Business Fundamentals
1. Social Media and Customer Engagement
2. The New Role of the Customer
3. Build a Social Business
4. The Social Business Ecosystem

Part II: Run a Social Business
5. Social Technology and Business Decisions
6. Social Analytics, Metrics, and Measurement
7. Five Essential Tips

Part III: Social Business Building Blocks
8. Engagement on the Social Web
9. Social CRM
10. Social Objects
11. The Social Graph
12. Social Applications

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Internet Marketing
Social Media - Marketing

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