Normal view MARC view ISBD view

Ambrose, Gavin

Design Thinking for Visual Communication - 2nd ed - London Fairchild Books 2015 - 192p - Basics Design .

1. Stages of Thinking
Stage 1 - Define
Stage 2 - Research
Stage 3 - Ideate
Stage 4 - Prototype
Stage 5 - Select
Stage 6 - Implement
Stage 7 - Learn
Industry View: NB Studio

2. Research
Identifying Drivers
Information Gathering
Target Groups
Samples and Feedback
Industry View
Tanner Christensen

3. Idea Generation
Basic Design
Directions
Questions and Answers
Themes of Thinking
Inspiration and References
Brainstorming
Value
Inclusion
Sketching
Industry View: Planning Unit

4. Refinement
Thinking in Images
Thinking in Signs
Appropriation
Humor
Personification
Visual Metaphors
Modification
Thinking in Words
Type 'Faces'
Thinking in Shapes
Thinking in Color
Thinking in Technology
Industry View: Lavernia & Cienfuegos

5. Prototyping
Developing Designs
'Types' of Prototype
Vocabulary
What to do If You Get Stuck
Industry View: Second Story

6. Implementation
Format
Materials
Finishing
Media
Scale
Series/Continuity
Industry View
Design Is Play

ISBN: 9781472572714

Subjects--Personal Names:
Graphic Arts - Decision Making
Design - Case Studies

Dewey Class. No.: 741.6 / AMB