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Independent Luxury: The Four Innovation Strategies To Endure in the Consolidation Jungle

Hoffmann, Jonas

Independent Luxury: The Four Innovation Strategies To Endure in the Consolidation Jungle - New York Palgrave Macmillan 2015 - 252p

1. Luxury Landscape: Challenges and Opportunities for Independents
2. Last Chance for Knysna: Innovation
3. Back to the Roots
4. Code Breakers
5. Eagle in the Aquarium
6. Game Changers
7. Applying the BA2RE Luxury Strategy Approach to the Creation and Development of Encelade

ISBN: 9781137481443

Subjects--Personal Names:
Small Business Marketing
Luxury Goods Iindustry
Strategic Planning

Dewey Class. No.: 658.4063 / HOF

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