On Purpose: Delivering a Branded Customer Experience People Love

Smith, Shaun

On Purpose: Delivering a Branded Customer Experience People Love - London Kogan Page Limited 2015 - 278p

Part I: Stand Up
1. Purpose Driven
2. Purposeful Leadership

Part II: Stand Out
3. Infectious Communication
4. Distinctive Customer Experience
5. Continuous Innovation

Part III: Stand Firm
6. Cult-Like Culture
7. Distinctive Employee Experience
8. Experience Measurement
9. Never Stand Still
10. On Purpose Profile
11. How to Implement – Successfully
12. Putting the Principles into Practice

9780749471910


Customer Relations
Branding - Marketing
Relationship Marketing
Public Relations
Consumer Satisfaction

658.812 / SMI
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