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Open Innovation: Academic and Practical Perspectives on the Journey from Idea to Market - New York Oxford University Press 2016 - 235p

1. The Process of Open Innovation /​ Arthur B. Markman
2. Open Innovation Through Strategic Design-by-Analogy /​ Katherine Fu and Christian Schunn
3. Getting the Most Out of Brainstorming Groups /​ Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli
4. Applying the Creative Problem Solving Process to Open Innovation /​ Wayne Fisher
5. Opportunity Thinking: Seeing Clearly the Elephant in the Room /​ Pam Henderson, Francesca Lorenzini, and Gregory P. Pogue
6. Better, Faster, Safer and Cheaper: USAA Roof Inspections with Pole Cam /​ Cliff Zintgraff, Matt Reedy, Shane Osborne, and Rob Pacheco
7. An Open Invitation to Open Innovation: Guidelines for the Leadership of Open Innovation Processes /​ Diana Rus, Barbara Wisse, and Eric F. Rietzschel
8. Innovation Cells: Company Beachheads in Technology Universities /​ Felix Cardenas, Tony Davila, and Daniel Oyon
9. Building an Innovation Coral Reef: The Austin Technology Incubator Case Study /​ Gregory P. Pogue, Keela Thomson, Rosemary French, Francesca Lorenzini, and Arthur B. Markman

ISBN: 9780199374441

Subjects--Personal Names:
Innovations - New Products - Management

Dewey Class. No.: 658.4063 / OPE