Verhoef, Peter C.
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk - Oxon Routledge 2016 - 316p
1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point
9781138837973
Marketing - Data Processing
Consumer Profiling
Big Data
658.83 / VER
Creating Value with Big Data Analytics: Making Smarter Marketing Decisions by Peter C. Verhoef, Edwin Kooge and Natasha Walk - Oxon Routledge 2016 - 316p
1. Big Data Challenges
2. Creating Value using Big Data Analytics
3. Data, Data Everywhere
4. How Big Data is Changing Analytics
5. Building Successful Big Data Capabilities
6. Every Business Has (Big) Data, Let’s Use them
7. Concluding Thoughts and Key-Learnings Point
9781138837973
Marketing - Data Processing
Consumer Profiling
Big Data
658.83 / VER
