Bones, Christopher

Leading Digital Strategy: Driving Business Growth through Effective E-Commerce by Christopher Bones and James Hammersley - London Kogan Page Limited 2015 - 232p

1. 21st-Century Markets
2. Identifying the E-commerce Opportunity
3. Putting Customers First
4. The New Marketing Model
5. The Business of E-commerce
6. The Growth Organization
7. Leadership in Change
8. Digital Leadership in Practice
9. The E-commerce Leadership Model

9780749473099


Electronic Commerce
Internet Marketing
Strategic Planning

658.8​72 / BON

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