Bones, Christopher
Leading Digital Strategy: Driving Business Growth through Effective E-Commerce by Christopher Bones and James Hammersley - London Kogan Page Limited 2015 - 232p
1. 21st-Century Markets
2. Identifying the E-commerce Opportunity
3. Putting Customers First
4. The New Marketing Model
5. The Business of E-commerce
6. The Growth Organization
7. Leadership in Change
8. Digital Leadership in Practice
9. The E-commerce Leadership Model
9780749473099
Electronic Commerce
Internet Marketing
Strategic Planning
658.872 / BON
Leading Digital Strategy: Driving Business Growth through Effective E-Commerce by Christopher Bones and James Hammersley - London Kogan Page Limited 2015 - 232p
1. 21st-Century Markets
2. Identifying the E-commerce Opportunity
3. Putting Customers First
4. The New Marketing Model
5. The Business of E-commerce
6. The Growth Organization
7. Leadership in Change
8. Digital Leadership in Practice
9. The E-commerce Leadership Model
9780749473099
Electronic Commerce
Internet Marketing
Strategic Planning
658.872 / BON
