Social Media and Organization Sustainability
Social Media and Organization Sustainability
- New Delhi Bloomsbury Publishing India Pvt. Ltd. 2016
- 270p
Acknowledgements
Introduction
Use of Social Media for Creating Sustainable Marketing Practices
Mapping Online Shopping Behaviour: Use of Emerging Technologies
Leveraging Social Media for Consumer Engagement
Social Networking : Innovations, Risks and Challenges
Digital Communication: The New Age Channels
Leveraging Employee through Social Media
Driving Organizational Sustainability: Interventions and Strategies
Contemporary Issues in Financial Research
Harnessing Social Media for Sustainable Strategies
Creating Sustainable Organizations for Future
Author Index
About the Editors
9789385936043
General
658.4012 / SOC
Acknowledgements
Introduction
Use of Social Media for Creating Sustainable Marketing Practices
Mapping Online Shopping Behaviour: Use of Emerging Technologies
Leveraging Social Media for Consumer Engagement
Social Networking : Innovations, Risks and Challenges
Digital Communication: The New Age Channels
Leveraging Employee through Social Media
Driving Organizational Sustainability: Interventions and Strategies
Contemporary Issues in Financial Research
Harnessing Social Media for Sustainable Strategies
Creating Sustainable Organizations for Future
Author Index
About the Editors
9789385936043
General
658.4012 / SOC