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An In-Depth-Study of OTC Segment with Special Emphasis on Impact of Branding Stategies & Consumer Behavior

Goswami, Akashgiri J.

An In-Depth-Study of OTC Segment with Special Emphasis on Impact of Branding Stategies & Consumer Behavior by Akashgiri J. Goswami - Ahmedabad Institute of Pharmacy, Nirma University 2017 - 59p.

Guided by Dr. Hardik Bhatt

Dewey Class. No.: 615.19 / GOS

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