How to Protect (or Destroy) Your Reputation Online

David, John P.

How to Protect (or Destroy) Your Reputation Online - New Delhi Macmillan Publishers India Private Limited 2017 - 224p

1. The internet as judge, jury and executioner
2. Preventing and addressing online problems
3. Policies and tools for business
4. Understand and manage online review sites
5. Build your reputation with ongoing marketing activities

9789386215123


Internet in Public Relations
Corporate Image
Reputation
Product Management

659.20285 / DAV
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