The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Rogers, David L.
The Digital Transformation Playbook: Rethink Your Business for the Digital Age - New York Columbia University Press 2016 - 278p
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data into Assets
5. Innovate by Rapid Experimentation
6. Adapt your Value Proposition
7. Mastering Disruptive Business Models
9780231175449
Technological Innovations - Management
658.4062 / ROG
The Digital Transformation Playbook: Rethink Your Business for the Digital Age - New York Columbia University Press 2016 - 278p
1. The Five Domains of Digital Transformation: Customers, Competition, Data, Innovation, Value
2. Harness Customer Networks
3. Build Platforms, Not Just Products
4. Turn Data into Assets
5. Innovate by Rapid Experimentation
6. Adapt your Value Proposition
7. Mastering Disruptive Business Models
9780231175449
Technological Innovations - Management
658.4062 / ROG