Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide
Flowers, Arhlene A.
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide - New York Routledge 2016 - 486p
pt. One GOING GLOBAL IN PUBLIC RELATIONS
1.Exploring the Evolution of English as "Globish"
2.Understanding Global Perspectives in Public Relations
3.Changing Global Media Landscape and Ethical and Legal Issues
pt. Two DEVELOPING INTERCULTURAL COMMUNICATION SKILLS AND SENSITIVITIES
4.Appreciating Cultural Similarities and Accepting Differences
5.Decoding Nonverbal Communication and Imagery Worldwide
6.Mastering the Fine Art of Storytelling in International Public Relations
pt. Three HONING ENGLISH WRITING SKILLS FOR GLOBAL AUDIENCES
7.Applying Consistency of Style
8.Acing Grammar and Punctuation
9.Sharpening Editing Skills for Global Audiences
pt. Four GENERATING AND MANAGING NEWS WORLDWIDE
10.Craning Global News Releases for Mainstream and Social Media
11.Composing Global Media Kits and Online Newsrooms
12.Using Other Media Relations Techniques for Local or Global Campaigns
pt. Five CONNECTING ONLINE AND USING EXTERNAL COMMUNICATION TOOLS GLOBALLY
13.Writing for the Internet and Social Media Worldwide
14.Shaping Speeches and Scripts
pt. Six WRITING INTERNATIONAL PLANS, REPORTS, AND BUSINESS CORRESPONDENCE
16.Creating and Presenting Public Relations Plans for Local or Global Markets
17.Preparing Global Business Correspondence and Internal Reports
9780415748841
Mass Media - Authorship
Press Releases
English Language - Globalization
659.2 / FLO
Global Writing for Public Relations: Connecting in English with Stakeholders and Publics Worldwide - New York Routledge 2016 - 486p
pt. One GOING GLOBAL IN PUBLIC RELATIONS
1.Exploring the Evolution of English as "Globish"
2.Understanding Global Perspectives in Public Relations
3.Changing Global Media Landscape and Ethical and Legal Issues
pt. Two DEVELOPING INTERCULTURAL COMMUNICATION SKILLS AND SENSITIVITIES
4.Appreciating Cultural Similarities and Accepting Differences
5.Decoding Nonverbal Communication and Imagery Worldwide
6.Mastering the Fine Art of Storytelling in International Public Relations
pt. Three HONING ENGLISH WRITING SKILLS FOR GLOBAL AUDIENCES
7.Applying Consistency of Style
8.Acing Grammar and Punctuation
9.Sharpening Editing Skills for Global Audiences
pt. Four GENERATING AND MANAGING NEWS WORLDWIDE
10.Craning Global News Releases for Mainstream and Social Media
11.Composing Global Media Kits and Online Newsrooms
12.Using Other Media Relations Techniques for Local or Global Campaigns
pt. Five CONNECTING ONLINE AND USING EXTERNAL COMMUNICATION TOOLS GLOBALLY
13.Writing for the Internet and Social Media Worldwide
14.Shaping Speeches and Scripts
pt. Six WRITING INTERNATIONAL PLANS, REPORTS, AND BUSINESS CORRESPONDENCE
16.Creating and Presenting Public Relations Plans for Local or Global Markets
17.Preparing Global Business Correspondence and Internal Reports
9780415748841
Mass Media - Authorship
Press Releases
English Language - Globalization
659.2 / FLO