Essentials of Business Research Methods
Hair, Joe F.
Essentials of Business Research Methods - 3rd ed - New York Routledge 2016 - 494p
1. Business Research For The Twenty-First Century
2. Overview Of The Research Process
3. Ethics In Business Research
4. Defining The Research Problem And Reviewing The Literature
5. The Nature And Sources Of Secondary Business Data
6. Conceptualization And Research Design
7. Sampling Approaches And Considerations
8. Methods Of Collecting Primary Data
9. Measurement And Scaling
10. Questionnaire Design
11. Basic Data Analysis For Qualitative Research
12. Basic Data Analysis For Quantitative Research
13. Testing Hypotheses In Quantitative Research
14. Examining Relationships Using Correlation And Regression
15. Other Multivariate Techniques
16. Reporting and Presenting Research.
9780765646132
Business - Research
Management
650.0721 / HAI
Essentials of Business Research Methods - 3rd ed - New York Routledge 2016 - 494p
1. Business Research For The Twenty-First Century
2. Overview Of The Research Process
3. Ethics In Business Research
4. Defining The Research Problem And Reviewing The Literature
5. The Nature And Sources Of Secondary Business Data
6. Conceptualization And Research Design
7. Sampling Approaches And Considerations
8. Methods Of Collecting Primary Data
9. Measurement And Scaling
10. Questionnaire Design
11. Basic Data Analysis For Qualitative Research
12. Basic Data Analysis For Quantitative Research
13. Testing Hypotheses In Quantitative Research
14. Examining Relationships Using Correlation And Regression
15. Other Multivariate Techniques
16. Reporting and Presenting Research.
9780765646132
Business - Research
Management
650.0721 / HAI