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Research Methods in Tourism, Hospitality and Events Management

Brunt, Paul

Research Methods in Tourism, Hospitality and Events Management - London Sage Publication, Inc. 2017 - 344p

1. What is research?
2. (Market) research methods
3. Planning a project
4. Selecting a sample
5. Quantitative data collection methods
6. Qualitative data collection methods
7. Analysing the data : a quantitative approach
8. Analysing the data : a qualitative approach
9. Writing up, presenting and publishing the results.

ISBN: 9781473919150

Subjects--Personal Names:
Tourism - Research - Methodology.

Dewey Class. No.: 338.4791072 / BRU

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