Reinvent Your Business Model: How to Seize the White Space for Transformative Growth

Johnson, Mark W.

Reinvent Your Business Model: How to Seize the White Space for Transformative Growth - Boston Harvard University Press 2018 - 220p

Part I. A new model for growth and renewal
1. The white space and business model innovation
2. The four-box business model framework

Part II. When new business models are needed:
3. The white space within: transforming existing markets
4. The white space beyond: creating new markets
5. The white space between: dealing with industry discontinuity
6. Digital transformation

Part III. Business model innovation as a repeatable process
7. Designing a new business model
8. Implementing the model
9. Overcoming incumbent challenges.

9781633696464


Business planning - Case studies

658.4012 / JOH
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