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Entrepreneurial Marketing: Sustaining Growth in all Organisations

Chaston, Ian

Entrepreneurial Marketing: Sustaining Growth in all Organisations - 2nd ed - New York Palgrave Macmillan Publishers Limited 2016 - 388p

1. Entrepreneurship and Market Conventions
2. Understanding the Conventional Competitor
3. Planning and Visioning
4. Entrepreneurial Marketing Strategy
5. Identifying Entrepreneurial Opportunities
6. Entrepreneurial Competence
7. Innovation
8. Technology
9. Entrepreneurial Promotion
10. Online Promotion
11. Social Media
12. Blogs, Tweets and Apps
13. Entrepreneurial Pricing and Distribution
14. Entrepreneurial Service Marketing
15. B2B Marketing
16. Small Firm Entrepreneurship
17. Public Sector

ISBN: 9781137500908

Subjects--Personal Names:
Marketing
Business

Dewey Class. No.: 658.8 / CHA

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