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Graduate Entrepreneurship: How to Start your Business After University

Tefula, Michael

Graduate Entrepreneurship: How to Start your Business After University - London Macmillan Education 2017 - 183p - Palgrave Career Skills .

1. The Seven Myths of Entrepreneurship
2. What is Entrepreneurship?

PART I: Mindset
3. Self-Belief
4. Passion
5. Endurance
6. Creativity
7. Leadership

PART II: Skillset
8. Strategy
9. Marketing
10. Sales
11. Branding
12. Finance

PART III: Process
13. Identifying Opportunities
14. Evaluating Opportunities
15. Exploiting Opportunities

ISBN: 9781137493170

Subjects--Personal Names:
Entrepreneurship
Graduate students -- Employment

Dewey Class. No.: 338.04 / TEF

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