Worldwide Casebook In Marketing Management
Moutinho, Luiz
Worldwide Casebook In Marketing Management - New Jersey World Scientific Publishing 2015 - 890p
Part II: Branding
4. Lenovo (China)
5. Red Bull (Austria)
6. SingTel (Singapore)
Part III: Marketing Communications
7. Foster’s (Australia)
8. Google Phone (The U.S.)
9. Walkers (The U.K.)
10. TAG Heuer (Switzerland)
11. Cirque du Soleil (Canada)
Part IV: Retailing
12. Currys (U.K.)
13. Cold Storage (Singapore)
Part V: Marketing Programming
14. Microsoft (The U.S.)
15. National Australia Bank (Australia)
16. Acer (Taiwan)
17. Kerry (Ireland)
18. Siemens (Germany)
19. ING (Holland)
20. Electrolux (Sweden)
Part VI: Strategic and Global Marketing
21. British Airways (The U.K.)
22. Grundfos (Denmark)
23. Petrobras (Brazil)
24. Accor (France)
9789814689601
Marketing -- Management -- Case studie
658.8 / MOU
Worldwide Casebook In Marketing Management - New Jersey World Scientific Publishing 2015 - 890p
Part II: Branding
4. Lenovo (China)
5. Red Bull (Austria)
6. SingTel (Singapore)
Part III: Marketing Communications
7. Foster’s (Australia)
8. Google Phone (The U.S.)
9. Walkers (The U.K.)
10. TAG Heuer (Switzerland)
11. Cirque du Soleil (Canada)
Part IV: Retailing
12. Currys (U.K.)
13. Cold Storage (Singapore)
Part V: Marketing Programming
14. Microsoft (The U.S.)
15. National Australia Bank (Australia)
16. Acer (Taiwan)
17. Kerry (Ireland)
18. Siemens (Germany)
19. ING (Holland)
20. Electrolux (Sweden)
Part VI: Strategic and Global Marketing
21. British Airways (The U.K.)
22. Grundfos (Denmark)
23. Petrobras (Brazil)
24. Accor (France)
9789814689601
Marketing -- Management -- Case studie
658.8 / MOU