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International Business: The Challenges of Globalization

Wild, John J.

International Business: The Challenges of Globalization - 8th ed - Noida Pearson India Education Pvt. Ltd 2017 - 460p

Part I: Global Business Environment
1. Globalization

Part II: National Business Environments
2. Cross-Cultural Business
3. Political Economy and Ethics
4. Emerging Markets and Development

Part III: International Trade and Investment
5. International Trade Theory
6. Political Economy of Trade
7. Foreign Direct Investment
8. Regional Economic Integration

Part IV: The International Financial System
9. International Financial Markets
10. International Monetary System

Part V: International Business Management
11. International Strategy and Organization
12. Analyzing International Opportunities
13. Selecting and Managing Entry Modes
14. Developing and Marketing Products
15. Managing International Operations
16. Hiring and Managing Employees

ISBN: 9789332584525

Subjects--Personal Names:
International business enterprises - Management

Dewey Class. No.: 658.049 / WIL