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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

Adamou, Betty

Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success - London Kogan Page Limited 2019 - 333p

ISBN: 9780749483357

Subjects--Personal Names:
Research - Methodology

Dewey Class. No.: 658.83015 / ADA

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