When It Clicks: Field Notes from India's E-Commerce Revolution
Pandey, Amitabh
When It Clicks: Field Notes from India's E-Commerce Revolution - New Delhi Pan Macmillan India 2019 - 156p
1. Laying ther foundations
2. The IRCTC experience
3. Introducing e-commerce to India’s bricks and mortar economy
4. Ecommerce and the travel trade
5. Makemy trip and yatra: two case studies
6. Some theories on ecommerce
7. Why software projects fail and other lessons
8. Beyond commerce
9. The larger question
10. Conclusions
9789386215826
Electronic commerce - India
381.1420954 / PAN
When It Clicks: Field Notes from India's E-Commerce Revolution - New Delhi Pan Macmillan India 2019 - 156p
1. Laying ther foundations
2. The IRCTC experience
3. Introducing e-commerce to India’s bricks and mortar economy
4. Ecommerce and the travel trade
5. Makemy trip and yatra: two case studies
6. Some theories on ecommerce
7. Why software projects fail and other lessons
8. Beyond commerce
9. The larger question
10. Conclusions
9789386215826
Electronic commerce - India
381.1420954 / PAN