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When It Clicks: Field Notes from India's E-Commerce Revolution

Pandey, Amitabh

When It Clicks: Field Notes from India's E-Commerce Revolution - New Delhi Pan Macmillan India 2019 - 156p

1. Laying ther foundations
2. The IRCTC experience
3. Introducing e-commerce to India’s bricks and mortar economy
4. Ecommerce and the travel trade
5. Makemy trip and yatra: two case studies
6. Some theories on ecommerce
7. Why software projects fail and other lessons
8. Beyond commerce
9. The larger question
10. Conclusions

ISBN: 9789386215826

Subjects--Personal Names:
Electronic commerce - India

Dewey Class. No.: 381.1420954 / PAN

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