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Creative Arts Marketing

Hill, Liz

Creative Arts Marketing - 3rd ed - New York Routledge Taylor and Francis Group 2018 - 305p

1. The Context of Arts Marketing
2. Developing Audiences
3. Marketing Research
4. Product
5. Branding
6. Pricing
7. Marketing Communications
8. Making the Arts Available
9. Marketing Planning
10. Leadership and Management

ISBN: 9781138213760

Subjects--Personal Names:
Arts - Management

Dewey Class. No.: 700.688 / HIL

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