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Digital Marketing: Strategic Planning and Integration

Hanlon, Annmarie

Digital Marketing: Strategic Planning and Integration - New Delhi Sage Publications India Pvt. Ltd. 2019 - 394p

Part I: Digital Marketing Essentials
1. The Digital Marketing Landscape
2. The Digital Consumer
Part II: Digital Marketing Tools
3. The Digital Marketing Toolbox
4. Content Marketing
5. Online Communities
6. Mobile Marketing
7. Augmented, Virtual and Mixed Reality
Part III: Digital Marketing Strategy and Planning
8. Audit Frameworks
9. Strategy and Objectives
10. Building the Digital Marketing Plan
11. Social Media Management
12. Managing Resources
13. Digital Marketing Metrics Analytics and Reporting
14. Integrating Improving and Transforming Digital Marketing

ISBN: 9781526426673

LC Class. No.: 658.8 / HAN

Dewey Class. No.: 658.8 / HAN

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