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Digital Innovation and Entrepreneurship

Whittington, Dick

Digital Innovation and Entrepreneurship - New York Cambridge University Press 2018 - 456p

1. About innovation and entrepreneurship
2. Framing the business
3. Promotion and sales
4. Delivery and operations
5. Value capture
6. Growth and scalability
7. Intellectual property and protection
8. Leadership and structure
9. Key themes and summary points

ISBN: 9781108454940

Dewey Class. No.: 658.022 / WHI

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