Conducting Focus Groups for Business and Management Students
Oates, Caroline J.
Conducting Focus Groups for Business and Management Students - New Delhi Sage Publications India Pvt. Ltd. 2018 - 90p - Mastering Business Research Methods .
1. Introduction
2. Understanding Focus Groups
3. Basic Components of Focus Groups
4. Conducting Focus Groups
5. Examples of Focus Groups
6. Conclusions
9781473948228
Business - Research - Methodology
001.42 / OAT
Conducting Focus Groups for Business and Management Students - New Delhi Sage Publications India Pvt. Ltd. 2018 - 90p - Mastering Business Research Methods .
1. Introduction
2. Understanding Focus Groups
3. Basic Components of Focus Groups
4. Conducting Focus Groups
5. Examples of Focus Groups
6. Conclusions
9781473948228
Business - Research - Methodology
001.42 / OAT