Frugal Innovation and the New Product Development Process: Insights from Indonesia
Cadeddu, Stephanie B. M.
Frugal Innovation and the New Product Development Process: Insights from Indonesia - New York Routledge 2019 - 269p - Routledge advances in management and business studies 81 .
1. Base-of-the-Pyramid Markets and the Need for Frugal Innovation
2. Critical Reflections on the State of Innovation Research
3. Mapping the NPDP for Frugal Innovation
4. Prime Cookstoves: Cooking with Frugal Innovation
5. Tirta Indonesia Mandiri Foundation: Drinking with Frugal Innovation
6. The NPDP for Frugal Innovation
9780367029319
Technological innovations - Economic aspects - Indonesia
658.575 / CAD
Frugal Innovation and the New Product Development Process: Insights from Indonesia - New York Routledge 2019 - 269p - Routledge advances in management and business studies 81 .
1. Base-of-the-Pyramid Markets and the Need for Frugal Innovation
2. Critical Reflections on the State of Innovation Research
3. Mapping the NPDP for Frugal Innovation
4. Prime Cookstoves: Cooking with Frugal Innovation
5. Tirta Indonesia Mandiri Foundation: Drinking with Frugal Innovation
6. The NPDP for Frugal Innovation
9780367029319
Technological innovations - Economic aspects - Indonesia
658.575 / CAD