Merchants of Menace: The Business of Horror Cinema
Merchants of Menace: The Business of Horror Cinema
- New Delhi Bloomsbury Publishing India Pvt. Ltd. 2014
- 264p
Part I: Production Lines, Trends, and Cycles
1. 'House of Horrors': Corporate Strategy at Universal Pictures in the 1930s
2. The Undead of Hollywood and Poverty Row: The Influence of Studio-Era Industrial Patterns on Zombie Film Production, 1932-46
3. By the Book: American Horror Cinema and Horror Literature of the late 1960s and 1970s
4. Risen From the Vaults: Recent Horror Film Remakes and the American Film Industry
5. Monster Factory: International Dynamics of the Australian Horror Movie Industry
Part II: Film Content, Style, and Themes
6. Bad Medicine': The Psychiatric Profession's Interventions into the Business of Postwar Horror
7. Horror Film Atmosphere as Anti-Narrative (and Vice Versa)
8. A Kind of Bacall Quality': Jamie Lee Curtis, Stardom, and Gentrifying Non-Hollywood Horror
9. New Decade, New Rules': Rebooting the Scream Franchise in the Digital Age
Part III: Movie Marketing, Branding, and Distribution
10. Hot Profits Out of Cold Shivers!': Horror, the First Run Market, and the Hollywood Studios, 1938-42
11. Strange Enjoyments: The Marketing and Reception of Horror in the Civil Rights Era Black Press
12. Bids for Distinction: The Critical-Industrial Function of the Horror Auteur
13. Low Budgets, No Budgets, and Digital-Video Nasties: Recent British Horror and Informal Distribution
14. Hammer 2.0: Legacy, Modernization, and Hammer Horror as a Heritage Brand
9789388912426
Horror Films - History - Criticism
791.43 / MER
Part I: Production Lines, Trends, and Cycles
1. 'House of Horrors': Corporate Strategy at Universal Pictures in the 1930s
2. The Undead of Hollywood and Poverty Row: The Influence of Studio-Era Industrial Patterns on Zombie Film Production, 1932-46
3. By the Book: American Horror Cinema and Horror Literature of the late 1960s and 1970s
4. Risen From the Vaults: Recent Horror Film Remakes and the American Film Industry
5. Monster Factory: International Dynamics of the Australian Horror Movie Industry
Part II: Film Content, Style, and Themes
6. Bad Medicine': The Psychiatric Profession's Interventions into the Business of Postwar Horror
7. Horror Film Atmosphere as Anti-Narrative (and Vice Versa)
8. A Kind of Bacall Quality': Jamie Lee Curtis, Stardom, and Gentrifying Non-Hollywood Horror
9. New Decade, New Rules': Rebooting the Scream Franchise in the Digital Age
Part III: Movie Marketing, Branding, and Distribution
10. Hot Profits Out of Cold Shivers!': Horror, the First Run Market, and the Hollywood Studios, 1938-42
11. Strange Enjoyments: The Marketing and Reception of Horror in the Civil Rights Era Black Press
12. Bids for Distinction: The Critical-Industrial Function of the Horror Auteur
13. Low Budgets, No Budgets, and Digital-Video Nasties: Recent British Horror and Informal Distribution
14. Hammer 2.0: Legacy, Modernization, and Hammer Horror as a Heritage Brand
9789388912426
Horror Films - History - Criticism
791.43 / MER