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Mass Communications and Media Studies: An Introduction

Paxson, Peyton

Mass Communications and Media Studies: An Introduction - 2nd ed - New York Bloomsbury Academic Publishing 2018 - 321p

Part I: An Overview of Mass Communications and Media Studies
1. Mass Communications and Contemporary Culture
2. Media Studies and Media Literacy
3. Advertising
Part II: Traditional Media
4. Print Media
5. Movies and Video
6. Radio and Music
7. Television
Part III: Emerging Media
8. The Internet
9. Interactive Media
Part Four: Changes, Trends, and the Future
10. Disaggregation and Convergence
11. Mass Communications and the Legal Environment
12. Globalization

ISBN: 9781501329982

Subjects--Personal Names:
Mass media

Dewey Class. No.: 302.23 / PAX

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