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Translating Promotional and Advertising Texts

Torresi, Ira

Translating Promotional and Advertising Texts - 2nd ed - London Routledge 2021 - 211p

1 Introduction: Why a Book on the Translation of Promotional Texts?
2 Promotional Translation and Professional Practice
3 Key Issues in Promotional Translation
4 Translating Self-Promotion
5 Translating Business-to-Business Promotion
6 Translating Institutional Promotion
7 Translating Business-to-Consumer Promotion

ISBN: 9781138566057

Subjects--Personal Names:
Translating and Interpreting

Dewey Class. No.: 418.02 / TOR

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