Normal view MARC view ISBD view

Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch, George E.

Advertising and Promotion: An Integrated Marketing Communications Perspective - 6th ed - New Delhi Tata McGraw-Hill Publishing Company Ltd. 2004 - 779p

ISBN: 9780070581944 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 659.1 / BEL

Place hold
Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)