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Advertising, Promotion and Other Aspects of Integrated Marketing Communications

Shimp, Terence A.

Advertising, Promotion and Other Aspects of Integrated Marketing Communications - 8th ed - New Delhi Cengage Learning Pvt. Ltd. 2010 - 668p

ISBN: 9780324593600 0.00

Subjects--Personal Names:
Advertising

Dewey Class. No.: 659.1 / SHI

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