Brand Management
Chaurasia, Harish
Brand Management - New Delhi Rajat Publication 2008 - 285p
Foundations of Brand Management Meaning of Brands Corporate Branding Classic Branding Effective Branding Brand Strategy Catalysts for Branding Language of Branding Brand Development Brand Valuation Brand Equity Brand Sense Global Branding Multiple Channel Branding Measuring Brand Personality Customer Equity Marketing
8178803296 0.00
Brand Management
658.827 / CHA
Brand Management - New Delhi Rajat Publication 2008 - 285p
Foundations of Brand Management Meaning of Brands Corporate Branding Classic Branding Effective Branding Brand Strategy Catalysts for Branding Language of Branding Brand Development Brand Valuation Brand Equity Brand Sense Global Branding Multiple Channel Branding Measuring Brand Personality Customer Equity Marketing
8178803296 0.00
Brand Management
658.827 / CHA