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Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell

Koehn, Nancy F.

Brand New: How Entrepreneurs Earned Consumer's Trust from Wedgwood to Dell - Boston Harvard Business Review Press 2001 - 469p

ISBN: 9781578512218 0.00

Subjects--Personal Names:
Marketing

Dewey Class. No.: 658.022 / KOE

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