Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity
Aaker, David A.
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity - New York The Free Press 2005 - 343p
9780743249386 0.00
658.827 / AAK
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage and Clarity - New York The Free Press 2005 - 343p
9780743249386 0.00
658.827 / AAK